What we offer
Tracking setup that works – technically clean, privacy-compliant, and future-proof.
- Google Tag Manager setup
- Event & conversion tracking
- Server-side tagging
- Consent management (CCM19, Complianz)
What it's about
Without clean tracking, the foundation for any optimization is missing. We implement a technically flawless setup with Google Tag Manager that captures all relevant user actions – from page view to conversion.
Server-side tagging is becoming increasingly important: it improves data quality, reduces dependence on browser cookies, and gives you more control over the data flow. We set up server-side GTM and configure forwarding to GA4, Google Ads, and other platforms.
Privacy is not an obstacle but part of the solution: with consent management platforms like CCM19 and Complianz we ensure tracking only starts after active consent – GDPR-compliant and legally sound.
Measurable data flow
Tag Manager, events, server-side tagging, and consent – everything works together so your data is right and you can make informed decisions.
Typical projects
Tag Manager setup
Clean GTM setup with events, triggers, and variables – centrally managed and maintainable.
Server-side tagging
Server-side GTM for better data quality and more control – less cookie dependency.
Consent management
GDPR-compliant consent with CCM19 or Complianz – tracking only starts after approval.
How we work
From first analysis to ongoing optimization – structured and transparent.
- 1
Analysis
Understand goals, audiences, and current state – with an eye on data and potential.
- 2
Strategy
Define channels, measures, and milestones – transparent and aligned with your goals.
- 3
Implementation
Set up campaigns, websites, and tracking, test early, and fine-tune together.
- 4
Optimization
Ongoing monitoring, reporting, and data-driven optimization – so results keep growing.
Questions about tracking and consent? Get in touch.