Analytics

Understand data, spot opportunities: KPI dashboards, conversion funnels, and performance reports – the foundation for informed marketing decisions.

What we offer

From data collection to actionable insight – analytics that make an impact.

  • KPI dashboards & reporting
  • Conversion funnel analysis
  • Competitor analysis & benchmarks
  • Data-driven recommendations

What it's about

Anyone can collect data – the difference lies in understanding it. We analyze your marketing data from Google Analytics 4, Matomo, and other sources to derive real insights.

Where do users drop off? Which channels deliver the most valuable conversions? How are your KPIs developing over time? With clear dashboards and regular reports you stay on top of it all.

Analytics is not an end in itself – every evaluation leads to concrete recommendations. Whether campaign optimization, budget reallocation, or landing page adjustments: decisions are made based on data, not gut feeling.

Data that drives decisions

Custom dashboards, automated reports, and in-depth funnel analyses – so you always know where your marketing stands.

Typical projects

  • KPI dashboards

    Custom Looker Studio dashboards from GA4, Ads, and other sources – all metrics at a glance.

  • Funnel analysis

    Evaluate conversion funnels, identify drop-off points, and surface optimization potential.

  • Competitor analysis

    Benchmarks and market positioning – understand where you stand compared to the competition.

How we work

From first analysis to ongoing optimization – structured and transparent.

  1. 1

    Analysis

    Understand goals, audiences, and current state – with an eye on data and potential.

  2. 2

    Strategy

    Define channels, measures, and milestones – transparent and aligned with your goals.

  3. 3

    Implementation

    Set up campaigns, websites, and tracking, test early, and fine-tune together.

  4. 4

    Optimization

    Ongoing monitoring, reporting, and data-driven optimization – so results keep growing.

Questions about analytics and reporting? Get in touch.